Partnered Event with PowerToFly — April 28, 2022

Ready to elevate your career in product management or design… but not sure how? This is your official invitation to watch our private networking event with Yelp’s product leaders all about HOW YOU can grow your career!

During this session, you’ll:

Gain tangible tips + tricks for elevating your career in product.
Meet Yelp’s product leaders.
Hear firsthand how Yelp’s leaders built their dream careers.

Agenda:

Welcome & Keynote Address from Elise Pi, Group Product Manager, Ads
Panel Discussion & Audience Q+A featuring
1. Elise Pi, Group Product Manager, Ads
2. Clara MacDonell, Product Design Manager, Content
3. Nahla Salem, Senior Product Manager, Applied Machine Learning

MEET THE SPEAKERS

Elise Pi — Group Product Manager, Ads

Elise works with a superstar team to build Yelp's ad delivery platform and full-page auction to optimally supply and compose sponsored content on all surfaces. Her team builds features and drives algorithm improvements to deliver higher advertiser ROI and increase advertiser retention, +$X.M in ARR. As Elise says, "In other words: I help figure out where ads go."

Elise has been with the Yelp team for four years now. Prior career stops include IBM and CAP.

Clara MacDonell — Product Design Manager, Content

Clara is a product design manager for the Consumer Content team at Yelp. She first joined Yelp as a Product designer and has since shifted into management. Currently, Clara leads a team of 3 designers who focus on the user experience of contributing content to the Yelp platform — this includes everything from reviews to photos to check-ins and everything in between. Clara is passionate about running design thinking workshops and building design culture within the company. She has helped create the framework for running design thinking workshops at Yelp and also currently runs the product design blog team. Prior to Yelp, Clara worked at IBM as a UX/Visual designer where she focused on building collaboration software. Outside of work, she spends her Saturdays volunteering with Minds Matter SF helping to mentor high school students. Clara also spends her free time learning new skills, making gifs, and getting out in nature as much as she possibly can.

Nahla Salem — Senior Product Manager, Applied Machine Learning

Nahla Salem specializes in product managing B2B Machine Learning products. She leads a team in Yelp using ML to help acquire, engage, and retain Yelp's Local Biz owners. Before Yelp, Nahla built end-to-end ML products in multiple growth-stage Toronto start-ups where she also built ML and Product teams. Customers she worked with include Fortune-50 Manufacturing conglomerate, United Technologies, and the world’s largest health and beauty Retail group A.S. Watson. Her background includes Software Development and Consulting. She has a Masters of Business Analytics and an EMBA.

About Yelp: Yelp connects people with great local businesses. With unmatched local business information, photos and review content, Yelp provides a one-stop local platform for consumers to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist, and make a reservation, appointment or purchase. Yelp was founded in San Francisco in 2004.

About PowerToFly: PowerToFly is a women-run platform that works with companies to identify skilled professionals for networking and recruiting opportunities. Over the past few years, we’ve produced 1,000+ events across the world with brands like Facebook, Spotify, Microsoft, and Deloitte, resulting in countless hires.